Freddie Edwards








London-based Graphic Designer & Art Director.
I build and roll out purposeful visual identities.
Utilising creative research and concept development with refined execution to create intelligent design that resonates.

Services include but are not limited to:
Brand Identity Design, Design R+D, Art Direction, Packaging Design, Web Design, Typography Design, Spatial Design.

Email
design@freddie-edwards.com




Slected Projects:




(7 Images Total)

Mission Superblends
2026Identity Design
Packaging Design
Web Design
Art direction

Evolving my initial identity design for Mission to showcase their latest product development.  

Photography: James Moyle, Jamie Sinclair
Videography: Jamie Sinclair





(7 Images Total)

Mission Tea
2023-2025Identity Design
Packaging Design
Web Design
Art direction

Initial rebrand of UK performance tea company Mission. Working freelance on the continuation of brand delivery. Leading creative across digital, print and major retail launches.

Photography: James Moyle, Jamie Sinclair
Videography: Jamie Sinclair







(22 Images Total)


Camden Town Brewery
(Senior Designer)


2019-2022Packaging Design
Out of Home Design
Leading Campaign Branding

Working as part of the in house marketing team at Camden Town Brewery. Across print + packaging, digital and out of home campaigns. Including multiiple colloboration projects with other FCMG brands  + Arsenal F.C.  




(4 Images Total)

Dan Gee

2025Identity Design
Web Design

Identity design work for London-based designer Dan Gee.

Photography: James Moyle, Danikm
Videography: Macgregor Marshfield



(3 Images Total)

Sticth
2025Identity Design
Motion Design
Web Design

Creating the visual identity for London-based production company Stitch.





(6 Images Total)

WholyMe
(Unused Identity)

 2025Identity Design (Unused)
Packaging Design
Art Direction

Selected response to initial identity pitch work for WholyMe - a business producing natural products for pain relief 







(5 Images Total)

Caravan Coffee Roasters

2023Packaging Design


Designed whilst working freelance across multiple online and retail projects. Packaging design for Caravan Coffee’s pods, Delivery Packaging, collaboration packaging.




































































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