Freelance Graphic Design + Art Direction. Using design + creative to build distinctive visual languages that resonate + communicate purposeful values. 10+ years industry experience, including projects + roles, both collaborative + independent, for brands ranging from global companies to multiple UK start-ups.

Working predominantly in Figma, Adobe Illustrator + Adobe After Effects, with a range of AI based tools integrated into workflows to support my own creative intuition.

Services include but are not limited to: Brand Identiy Design, Design R+D, Art Direction, Packaging Design, Web Design, Typography Design, Spatial Design.

Email
design@freddie-edwards.com

Slected Projects:

(7 Images Total)

Mission Superblends
2026

Identity Design
Packaging Design
Web Design
Art direction

Evolving my initial identity design for Mission to showcase there latest product development.

Photography: James Moyle, Jamie Sinclair
Videography: Jamie Sinclair

(7 Images Total)

Mission Tea
2023-2025

Identity Design
Packaging Design
Web Design
Art direction

Initial rebrand of UK performance tea company Mission. Working freelance on the continuation of brand delivery. Leading creative across digital, print and major retail launches.

Photography: James Moyle, Jamie Sinclair
Videography: Jamie Sinclair

(22 Images Total)

Camden Town Brewery
(Senior Designer)

2019-2022

Packaging Design
Out of Home Design
Leading Campaign Branding

Working as part of the in house marketing team at Camden Town Brewery. Across print + packaging, digital and out of home campaigns. Including multiiple colloboration projects with other FCMG brands + Arsenal F.C.

(4 Images Total)

Dan Gee

2025

Identity Design
Web Design

Identity design work for London based designer Dan Gee.

Photography: James Moyle, Danikm
Videography: Macgregor Marshfield

(3 Images Total)

Sticth

2025

Identity Design
Motion Design
Web Design

Creating the visual identity for London based production company Stitch.

(6 Images Total)

WholyMe
(Unused Identity)

2025

Identity Design (Unused)
Packaging Design
Art Direction

Selected response to initial identity pitch workf for WholyMe - a business producing natural products for pain relief

(5 Images Total)

Caravan Coffee Roasters

2023

Packaging Design

Packaging design for Caravan Coffee’s pods. Designed whilst working freelance across multiple online and retail projects.